Tradition Golf Club
Web Design + Development
Tradition Golf Club is a prestigious Platinum Club located in the desert oasis of La Quinta, California. With a modern and member-focused design, the new website reflects the elegance and beauty of Tradition Golf Club and its natural surroundings. Partnering with Pipeline Agency, the design and development of the new site was tasked to Matthew while Pipeline provided copywriting, brand guidelines, and liaised feedback between Matthew and the executive team at Tradition.
"While approaching the design process for the Tradition Golf Club website, I wanted to ensure that every element captured the elegance and sophistication that current and prospective members expect. With a focus on user experience, I assembled a layout that is visually compelling, effortless, and intuitive to navigate. Striking an intriguing balance between contemporary and classic design, the new website reflects the timeless beauty of Tradition Golf Club while providing an elevated online experience that members can be proud of. A sophisticated color palette nods to the natural surroundings of Tradition with warm, desert tones and an earthy green gradient.
Copywriting was provided by Pipeline and feedback was liaised between myself and the executive team at Tradition, via Pipeline. The final product is a reimagined digital reflection of Tradition Golf Club that will provide an enjoyable online experience for years to come."