Tradition Golf Club
web design + development
Tradition Golf Club is a prestigious Platinum Club located in the desert oasis of La Quinta, California. With a world-class golf course designed by Arnold Palmer, the private club offers a refined and exclusive lifestyle to their members. With a modern and member-focused design, the new website reflects the elegance and beauty of Tradition Golf Club and its natural surroundings. The design, art direction and development of the new site was outsourced to me by Pipeline Agency, while they provided copywriting and liaised feedback between myself and Tradition.
Art Direction: Matthew Fasce
Web Design: Matthew Fasce
Development: Matthew Fasce
Copywriting: Pipeline Agency
Photos: Tradition Golf Club
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Project info:
While approaching the design process for the Tradition Golf Club website, I wanted to ensure that every element captured the elegance and sophistication that current and prospective members expect. With a focus on user experience, I assembled a layout that is visually compelling, effortless, and intuitive to navigate. Striking an intriguing balance between contemporary and classic design, the new website reflects the timeless beauty of Tradition Golf Club while providing an elevated online experience that members can be proud of. A sophisticated color palette nods to the natural surroundings of Tradition with warm, desert tones and an earthy green gradient.
Copywriting was provided by Pipeline and feedback was liaised between myself and the executive team at Tradition, via Pipeline. The final product is a reimagined digital reflection of Tradition Golf Club that will provide an enjoyable online experience for years to come. The Tradition Golf Club website is not under my ongoing maintenance care, so a staged version of the final, approved design is linked here for the purpose of my portfolio.