The Overlook

Logo Design • Custom Lettering • Visual Style Guide

Nestled within The Oaks Club, a Platinum-level club in Sarasota, FL, The Overlook offers a dining experience that seamlessly combines the ambiance of a refined lounge with the sophistication of a high-end restaurant. The brand identity reflects this duality, pairing a timeless serif font with a hand-drawn, calligraphic “O” to evoke both elegance and a clubby atmosphere.
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The serif font, subtly customized with European flair, exudes refinement, while the expressive “O” adds a touch of casual approachability. A distinctive color palette, inspired by the coastal surroundings and interior design choices, connects the brand to its environment while carving out a unique identity for The Overlook. The design positions The Overlook as the perfect setting for any occasion, from casual cocktails to an upscale dinner.