Resort Hotel Association
Web Design + Development
Resort Hotel Association (RHA) is a dedicated collective of independent resorts, hotels, clubs, and spas, offering tailored insurance policies designed to protect premier properties. I worked closely with the President & CEO and the Director of Marketing to create a unique appearance that emphasizes their status as a prominent membership association, while clearly communicating who they are and what they do.
Art Direction: Matthew Fasce
Web Design: Matthew Fasce
Development: Matthew Fasce
Copywriting: Resort Hotel Association
Photos: Resort Hotel Association
RHA asked for a full-scale renovation of their website, replacing an outdated and cluttered version with something modern, bold, and crisp. An uncomplicated layout leads the viewer into a vivid and branded display of their membership and core services, with vibrant, strong blues and an imaginative use of photography making their website stand out from other organizations in their industry.
Fully committed to providing a holistic experience for their distinguished membership, RHA also asked me to design a brand-new interface for their members-only platform, displaying essential policy and account data. Working off the groundwork already established from the public site, the back-end platform offers a brighter interface, contrasting with the depth of the main site. A sound typographic structure and effective use of color interlinks the two websites. Design files for the members-only area were handed off to the development firm that manages and maintains the platform for assembly. The new website will launch November 2023. A staged version of the final design is linked here, for the purpose of my portfolio.